The content
strategist your
brand runs on.

That is the thing we work hardest to avoid. The copy is written to read like a skilled human wrote it: it reasons about the reader first, then writes with varied rhythm and plain words, and it strips the usual AI tells, no em dashes, no filler, no rule-of-three, no manufactured punchlines. It also never invents facts or numbers. If a line still feels off, you can edit it or reroll it in one click.

Yes. Before it writes, the brand strategist searches the live web and reads your competitor sites to see what they actually publish and where the gaps are. It turns that into grounded angles with example hooks, and you can generate your ideas straight from that research rather than from guesswork.

No, and that is deliberate. It plans and drafts, then hands you a ready-to-post caption plus a calendar file with reminders. You publish from each platform yourself, so nothing goes out without you. No account connections, no auto-posting, no risk of the wrong thing going live.

Answer Engine Optimisation and Generative Engine Optimisation: whether an AI assistant can find, summarise and recommend your brand, not just whether Google ranks you. The audit scores all three (SEO, AEO and GEO) and gives you concrete fixes.

Yes, every field. Captions, calls to action, content pillars, visual briefs and reports all stay editable, and you can regenerate a single caption without redoing the rest. The AI drafts, you have the final say.

No. You can build your first calendar as a guest, and everything you make is saved on your device. Create an account when you want it kept in the cloud and available across your devices, and it will offer to bring your guest work with you.